This term “Love Jihad”, first came up in Muzaffarnagar of UP during 1927. Rumors spread that a Hindu woman has married a Muslim man and for that she has converted. People gathered at her house and then it was turned out that she was always a Muslim.
1920 witnessed a flurry of orchestrated propaganda campaigns and popular inflammatory and demagogic appeals by a section of Hindu publicists and Arya Samaj against abductions and conversions of Hin¬du women by Muslim goondas, ranging from allegations of rape, abduction and elopement, to luring, conversion, love and forced marriages. Drawing on diverse sources like newspapers, pamphlets, meet¬ings, handbills, posters, novels, myths, rumors and gossip, the campaign was able to operate in a public domain, and monopolies the field of everyday representation.